2024 SPRING MUSICAL: THE ADDAMS FAMILY
ART DIRECTION | GRAPHIC DESIGN | LOGO DESIGN | SOCIAL MEDIA MANAGEMENT | CONTENT CREATION | VIDEO PRODUCTION & EDITING
COLOR PALETTE
#9E47E3
#7928A0
#FFFFFF
#000000
LOGOS
The logos were created to visually depict The Addams Family's satirical, whimsical, eccentric style that is heavily showcased throughout the musical, its characters, and its storyline. I utilized gothic-style fonts as well as a purple color scheme to highlight the morbid atmosphere of the family and their dreary outlook on life. The logos were utilized across our poster, program design, and social media posts while advertising the musical in 2024.
POSTER
PROGRAM
The 22-page program design features:
-
show information
-
cast/crew list
-
social media page
-
musical numbers page
-
sponsors page
-
20+ ads
SOCIAL MEDIA DESIGN
I advertised The Addams Family across our Troupe 5244 social media platforms, mainly our Instagram account, as well as distributed promotional materials, such as our poster, physically around our high school and local community businesses for maximum awareness and impact. I created various types of content for The Addams Family spanning audition announcements and info, cast announcements, rehearsal announcements, show announcements, T-shirt/crewneck order information, a "tickets are now on sale" post, and general graphics highlighting the family and their eccentric costume design. Along with design, I have also written all copy for all social media posts, aligning with The Addams Family's comedic tone.
SOCIAL MEDIA: "MEET THE ANCESTORS" CAROUSEL
As a way to highlight our ensemble members of the musical and bring them into the spotlight, I created this "Meet the Ancestors" design and spotlighted all of our 15 ancestors in the cast, including their names, photos, and specific ancestor role they would play.
INSTAGRAM CAPTIONS
INSTAGRAM STORY SAMPLES
CREWNECK DESIGN
2024 SHOW CREWNECK
Inspired by our 2024 Spring Musical, The Addams Family, the 2024 show crewneck consisted of an elaborate design with iconic elements consistent with my original design and also relevant to The Addams Family's past marketing campaigns. These include purple ombres of text in a curly, spooky font pattern, spooky elements like a spiderweb in the design's background, and gold text, which highlights the dramatic, elaborate nature of the family.
