SHOP MANAGEMENT | BRANDING | MARKETING/ADVERTISING | SEO ANALYTICS & STRATEGY | GRAPHIC DESIGN | SHOP DESIGN
ABOUT
I am the Creator of an original small business Monarch Designs, where I work with Etsy and a Print on Demand service (Printify) to create and design Broadway-themed apparel and prints, while Printify prints and ships these items to customers. I began this shop in July of 2024 and it has since grown exponentially. I have created 70+ designs for items and apparel including shirts, crewnecks, mugs, bookmarks, etc., designed item carousel graphics including item mockups, sizing guidelines, and purchasing and shipping expectations, and have created the shop's entire branding from its logo to its Etsy Shop banner.
Through SEO research, strategic copywriting in product descriptions and titles, and item advertising/marketing, I have reached 160+ sales worldwide, and have amounted to $7,000+ in revenue. I have also received much appreciation for my business, having received 30+ reviews, and being ranked at 4.9 stars. My business continues to grow and evolve, and I am thrilled to see where it takes me next.
OBJECTIVES:
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Increase engagement and sales in my shop from 0 total sales.
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Receive at least $5.00 per product to obtain a steady income source per sale.
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Improve SEO strategies and optimize listings to increase engagement on my site and increase in views.
OUTCOME:
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Reached 320+ sales worldwide through detailed and comprehensive marketing and advertising strategies.
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Receive around $7.00 per item sold during a 10% sale storewide by expanding profit margins.
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Reached over 20k+ views on my site overall, with a 50% click rate, leading to 10k+ visits.
ROLE: SHOP MANAGER, BRAND MANAGER, MARKETER/ADVERTISER, SEO STRATEGIST, GRAPHIC DESIGNER, SHOP DESIGNER
DELIVERABLES: LOGOS, SHOP DESIGNS, SHOP BANNER, ITEM THUMBNAILS, ITEM DESCRIPTIONS
SOFTWARE: CANVA
DESIGN THEMES
Fresh. Elevated. Elegant.
COLOR PALETTE & FONTS
#FF686C
#FFB671
#FFC1D4
#FFB1B2
#1F1F1F
#FFFFFF
#FFDBAB
Brastika
Roxborough CF
LOGOS
The logo was created to represent my Monarch Designs brand and its fresh, elevated, and elegant theme. The colors of orange and yellow help to create warmth and comfort while the Monarch butterfly represents resilience, hope, and community.
ETSY SHOP BANNER
EMAIL BANNERS
ORDER CARD
When customers receive a package, this Order Card will be within it.
This first thanks customers for their purchase, then encourages them to order from us again soon. It then explains our return policy so customers are aware of it, and then lists contact information at the bottom in case of questions/concerns.
PRODUCT CAROUSEL GRAPHICS
Shirts
Sweatshirts
PRODUCT VIEW
When customers view my shop on their devices, this is their view.
