As a student at the University of Florida, our school had the select opportunity to take part in the planning of this conference (as one select university has the privilege to do each year), and with my team on Alpha PR (UF's student-run PR firm), we created a comprehensive bid, detailing why we would make the perfect school to plan an event as large and influential as this one. On a 8-member team spanning multiple roles from programs to logistics, I personally held the role of Communications Director. With this role, I collaborated and led a team to create mock social media graphics for the event spanning Instagram, LinkedIn, Facebook, and X platforms. I also led the design development for the official banner of the event, led all branding efforts for the theme, mood, font style, and color scheme of the event, and created the official slide deck which we presented to the international PRSA committee which reflected our vibrant, immersive design style. Along with design, I also led creative strategy and presented a full-scale social media strategy to the international PRSA committee during our presentation, detailing goals and outcomes in terms of social media growth and engagement. We ultimately were not selected to lead the conference, but are incredibly proud of the presentation we gave and the mock work we presented to the committee on behalf of PRSSA at the University of Florida.