2025 SPRING MUSICAL:
CHICAGO
ART DIRECTION | GRAPHIC DESIGN | SOCIAL MEDIA MANAGEMENT | CONTENT CREATION | VIDEO PRODUCTION & EDITING
COLOR PALETTE
#C90E31
#83071E
#FFFFFF
#000000
LOGOS
The logo for Chicago displays its flashy, bright, bold, dramatic style that is heavily showcased throughout the musical, its characters, and its storyline. I did not create the logo, but rather specifically selected it for these themes. The logo was utilized across our poster, program design, and social media posts while advertising the musical in 2025.
POSTER
PROGRAM
The 18-page program design features:
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show information
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cast/crew list
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social media page
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musical numbers page
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sponsors page
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10+ ads
SOCIAL MEDIA DESIGN
*All following photos taken by @kaelynncaptures & Jake ZS Photography.
I advertised Chicago across our Troupe 5244 social media platforms, mainly our Instagram account, as well as distributed promotional materials, such as our poster, physically around our high school and local community businesses for maximum awareness and impact. I created various types of content for Chicago spanning audition announcements and info, cast announcements, rehearsal announcements, show announcements, and general graphics highlighting our cast and their incredible costume design. Along with design, I have also written all copy for all social media posts, aligning with Chicago's dramatic tone.
SOCIAL MEDIA: CAST SPOTLIGHT POSTS
As a way to highlight our lead actresses playing Velma and Roxie, as well as some of our Merry Murderesses of the musical, I created this Cast Spotlight post design and spotlighted our cast members including their names, character names, photos in costume design, and a specific quotes that aligned with their character's storylines.
SOCIAL MEDIA: CAST SPOTLIGHT POSTS
As a way to highlight our supporting actors and actresses of the musical, I created this Cast Spotlight post design and spotlighted our cast members including their names, character names, photos in costume design, and consistent theming that aligned with Chicago's overall design.
INSTAGRAM STORY SAMPLES
SHIRT DESIGN
2024 SHOW SHIRT
Inspired by our 2025 Spring Musical, Chicago, the 2025 show shirt consisted of an simplistic design with iconic elements relevant to Chicago's past marketing campaigns. These include white repeated lines next to the text, the iconic bright red, sparkly Chicago logo, and font styles that align with the 1920s-esque design trends back then.
