EVENT COORDINATION & PROMOTION | EVENT BRANDING | MARKETING/ADVERTISING | GRAPHIC DESIGN | CREATIVE STRATEGY
ABOUT
Located in the University of Florida's College of Journalism and Communications, the Atlas Lab is a digital media and social media listening facility where students analyze trends and social conversations in real-time. As a freshman in my second semester, I had the privilege of being one of 16 students selected to enroll in the Atlas Lab Immersion course, where I fulfilled the role of Event Coordinator and Promoter as well as a Social Media Research Analyst. With this role, I led the planning and promotion for various events within the Atlas Lab spanning watch parties for the Brand Bowl, the Grammys, and its Wednesday Workshop series. I also conducted social listening and found consumer research insights on platforms Talkwalker and Brandwatch to analyze live, real-time data for these events along with the retirement community Oak Hammock.
ROLE: EVENT COORDINATOR/PROMOTER, GRAPHIC DESIGNER, BRAND DESIGNER, RESEARCHER, STRATEGIST
DELIVERABLES: BRAND BOWL ON-SCREEN ASSETS, BRAND BOWL WHITE PAPER, GRAMMYS ARTICLE GRAPHIC, WORKSHOP SOCIAL MEDIA GRAPHICS, OAK HAMMOCK INFLUENCER IDENTIFICATION PRESENTATION, OAK HAMMOCK SLIDE DECKS
SOFTWARE: CANVA, TALKWALKER, BRANDWATCH, QUID
THE BRAND BOWL
THE ASK
Since 2018, the College of Journalism and Communications has hosted the Brand Bowl--a Super Bowl watch party, only students are not focused on the football aspect of the event, but the ads. At our 8th annual Brand Bowl in 2026, students within UF's Ad Society organization gathered within the Atlas Lab to rate each ad on a scale of 1-5. From here, members of my Atlas Lab team used this data to develop a ranking system for the ads to decipher our top 5 best and worst ads. With this information, we created a complete White Paper, displaying these ads and our sharing key insights as they related to social media's opinions on a global scale.
As lead designer, I took on the role of creating the on-screen graphics for the night of Brand Bowl, collaborating with one other student to design a complete Brand Bowl 2026 logo and separate screens for our sponsors of UF College of Journalism and Communications, UF Department of Advertising, UF Ad Society, USA Today, and Dominos. We designed everything from the color scheme, to the graphic overlays, to the overall feel and mood of the digital layout. After this, I led the design development for the official White Paper, managing its color scheme, fonts, and layout. As a social media analyst, I also contributed to the White Paper in the Squarespace and and WeatherTech ad sections, adding key insights including platform conversations and sentiment, comparing how our audience at UF perceived the ads to social media's opinions.
ON-SCREEN GRAPHICS
SPONSOR GRAPHICS
THE WHITE PAPER
THE GRAMMYS
ON-SCREEN GRAPHIC
ARTICLE GRAPHIC
WEDNESDAY WORKSHOP SERIES
THE ASK
The Atlas Lab is committed to providing UF students and faculty with the valuable skills of social listening, consumer research, and digital analysis, and one way it has adhered toward this goal is through its weekly Wednesday Workshop series. Along with other members of the Event Coordination and Promotion Team, I had the opportunity to create social media graphics, advertising these weekly workshops to inform students and faculty about this incredibly opportunity. These graphics were shared across the Atlas Lab Instagram account (@ufatlaslab).
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OAK HAMMOCK
THE ASK
Oak Hammock is a renowned, well-known University of Florida-affiliated life plan retirement community. During the spring of 2026, they turned to the Atlas Lab for guidance on growing their social media presence and solidifying concrete advertising and marketing objectives to do so. Members of the Atlas lab split up into teams spanning Social Listening, Competitive Analysis, and Influencer Identification to research methods and achieve this goal, and I personally served on the Influencer Identification Team.
On this team, I researched influencers spanning major influencers/doctors in the medical space, content creators/granfluencers, and regional Alachua County influencers in the senior living market. I then outlined means of utilizing these influencers in terms of content ideas and organic marketing initiatives to engage best with target audiences across social platforms. Next, I created a complete Slide Deck presentation featuring Oak Hammock X Atlas Lab branding that displayed all of our data and findings and shared this Slide Deck branding with the other teams to visually display their data and complie it into a presentation, as well. Lastly, my team presented these suggested influencers and strategies to the CEO of the company and advertising/marketing team.
INFLUENCER IDENTIFICATION PRESENTATION
